View Product description of how the privileged business selling Sea cruise offers a complete picture of the cruise industry, with coverage step by step how to market effectively cruising experience. This second, updated edition features new coverage of how technology has impacted the industry, new market niches in the cruise, and expanded material on shipbuilding and design. It also includes in-depth interviews with the masters of today, social directors, food and beverage managers, and executives of the cruise lines have practical experience in the daily operation of a cruise ship. . . . More>>

Selling the Sea: An Inside Look at the Cruise Industry

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